Start the riding season in style by upgrading your current motorcycle to a new Harley-Davidson® motorcycle with an attractive trade-in deal available at your local authorised dealership. What's more, Harley-Davidson UK is offering up to an additional £900 over and above any motorcycle's part exchange price, whether it's a Harley® or not...

You can always be sure of receiving a great trade-in appraisal and valuation at your local dealership. However, as part of this special offer, if you order your new bike before 31 March 2010, you will get even more for your money.

If you've always wanted to ride a Harley-Davidson motorcycle, now's the time to make your dream a reality. Or perhaps you've been enjoying the Harley-Davidson® lifestyle for some time and are now ready to upgrade to a different model. Either way, you can visit www.harley-davidson.co.uk to book a free test ride online to help you decide which model is right for you.

This attractive trade-in offer is available on the latest 2010 models including Sportster® 883 and 1200, XR1200®, VRSC™, Dyna®, Softail® and Touring motorcycles. To find out how much additional trade-in allowance you could receive for your current motorcycle, and for full terms and conditions, please visit your nearest Harley-Davidson dealership.

To find your local dealer please download the dealer listing.

Terms and conditions

• Offer valid for customers purchasing motorcycles ordered prior to 31 March (with a delivery date before 30 April)
• The additional trade-in allowance is between £300 - £900, depending on the model traded in and the Harley-Davidson® model purchased
• Maximum of one motorcycle per customer. The offer is not transferable, not redeemable in cash and not cumulative to other offers
• XL883N, XL1200X and CVOs are not included in this offer
• The offer is subject to motorcycle availability
• The trade-in model must be a two-wheeled street legal motorcycle of 500cc or greater. The owner must have title and have a valid registration document dated prior to 31 January 2010.

To mark the roll out of its market-leading online test ride booking system, Harley-Davidson UK is offering UK and Irish motorcyclists the opportunity to win a motorcycle worth more than £15,000...

All riders who complete an online booking and fulfil a demo ride at an authorised dealership between Friday 9 April and Monday 3 May will be entered into a free prize draw for a new-for-2010 Harley-Davidson Fat Boy® Special motorcycle.

The booking system was successfully trialled last year as part of the Judgement Days campaign to encourage riders to challenge their preconceptions of Harley-Davidson and its motorcycles. More than 4,000 test rides were booked online in 2009 and this looks set to increase in 2010 now that the facility is available for all 365 days of the year.

As a permanent fixture on the testrides.harley-davidson.co.uk website from 1 March 2010, online booking enables motorcyclists to view available bikes at each dealership and complete a test ride booking right the way through to confirming a date and time slot. It's designed to put the customer first and allows riders to book the test ride they want, when they want it from the comfort of their home or work.

The system is designed to present information on the current Harley-Davidson range in a simple and uncomplicated way, while operating 24/7 to cater for motorcyclists who are unable to visit a dealership to make a booking or find it inconvenient to take dealer calls during work hours.

All motorcyclists - even those who have never previously contemplated riding a Harley - can enjoy a free, no-obligation test ride of a variety of Harley-Davidson® motorcycles, including models from the all-new 2010 range. Highlights include the Electra Glide® Ultra Limited touring machine, chopper-style Dyna® Wide Glide®, race-inspired XR1200X™, factory-custom XL Forty-Eight™ and limited-edition CVO models.

For further information or to book a test ride please visit testrides.harley-davidson.co.uk

The XR750-inspired XR1200 provides an exciting opportunity with an all-new one-make series at selected rounds of the 2010 British Superbike Championship...

Since the January issue of the Harley-Davidson e-Zine, we're pleased to announce a further five dealer teams to the XR1200® Trophy, including Riders of Bristol and Bridgwater, Leeds Harley-Davidson, Shaw Harley-Davidson, Stratstone Harley-Davidson and Guildford Harley-Davidson. These new entries take the total grid size to 20!

Kicking off at Oulton Park on 1-3 May, the series, which is officially supported by Harley-Davidson UK and Ireland, is designed to showcase the performance capabilities of the XR1200 motorcycle. Development riders, including experienced British motorcycle racers Niall Mackenzie, Sean Emmett and Matt Llewellyn, have all been impressed by the XR1200's performance on track, and their positive feedback has set the scene for what is expected to be a series packed with close and exciting racing.

With the first official test for the 2010 British Superbike Championship (BSB) and its support classes looming closer, many XR1200 Trophy competitors are looking forward to the first opportunity for testing their race bike at the official BSB test at Brands Hatch on 17 March. To keep up to date with testing progress, visit www.xrdna.com.

Harley-Davidson's 2010 spring collection of male and female MotorClothes® is bold, edgy and full of impact...

Our ladies range of MotorClothes® is designed to flatter all silhouettes. The colour-intense pieces including leather and textile jackets, casual outerwear, sportswear and accessories, utilise fresh new patterns, unique fabrics and fun graphics, which push the boundaries of Harley-Davidson's latest fashion offering.

Bright and versatile, the ladies multifunction Reversible Casual Jacket in fuchsia is bound to make a statement. When the weather heats up, its sleeves and hood are removable to create a fashionable gilet, and the hand-warmer pockets are ideal for keeping out the chill. The jacket would also look great teamed with the S/S Woven Shirt and the matching Festival Skull Trucker Hat, which are also available in fuchsia.

For male Harley-Davidson enthusiasts, the Grip Moto 3-in-1 Leather Jacket is destined to be a popular choice. Manufactured in midweight leather with a poly-mesh lining, the jacket has a removable long sleeve cotton hoodie for extra warmth while out on the road. Stylish appliqué graphics on the front and back give added appeal to fashion-conscious males, while the 3M™ Scotchlite™ reflective piping on shoulders and sleeves give added visability.

Other highlights in the men's collection include the Octane Leather Jacket, Ecto Hybrid Ultra-Light ¾ Helmet and Full-Zip Hooded Sweatshirt.

As well as the seasonal collections, Harley-Davidson offers a CORE range of MotorClothes® which are available all year round. Women's garments in this range are available in sizes extra small-3W (and petite), while the majority of men's garments can be ordered in sizes small-5XL (and tall).

For more information about Harley-Davidson's 2010 spring collection of MotorClothes®, please contact your local authorised dealership.

Turn an ordinary holiday into an unforgettable motorcycle adventure with the H.O.G.® Fly & Ride™ programme...

The Fly & Ride programme, which is only available to "full" and "full life" H.O.G. members, allows you to fly to numerous locations throughout the U.S., Canada, Europe, and Australia; pick up a Harley-Davidson® motorcycle from a local dealership, and tour in style without the complexities of touring with your own bike.

H.O.G. and Fly & Ride cities include:

APRIL-OCTOBER

• Bellevue, Washington (Seattle), U.S.
• Durango, Colorado, U.S.
• Ft. Washington, Maryland (Washington, D.C.), U.S.
• Loveland, Colorado, U.S.
• Garden City, Idaho (Boise), U.S.
• Maryville, Tennessee, U.S.
• Milwaukee, Wisconsin, U.S.
• Rapid City, South Dakota, U.S.
• Reno, Nevada, U.S.
• Salt Lake City, Utah, U.S.
• Swannanoa, North Carolina, U.S.

MAY-SEPTEMBER

• Adams Center, New York, U.S.
• Anchorage, Alaska, U.S.
• Belgrade, Montana, U.S.
• Frankfurt, Germany
• London, England
• Missoula, Montana, U.S.

MAY-OCTOBER

• Barre, Vermont, U.S.
• Harrisburg, Pennsylvania, U.S.

YEAR-ROUND

• Albuquerque, New Mexico, U.S.
• Glendale, California (Los Angeles), U.S.
• Henderson, Nevada, U.S.
• Honolulu, Hawaii (Oahu), U.S.
• Kailua-Kona, Hawaii (Hawaii), U.S.
• Lahaina, Hawaii (Maui), U.S.
• Las Vegas, Nevada, U.S.
• Lihue, Hawaii (Kauai), U.S.
• Lithia Springs, Georgia (Atlanta), U.S.
• Loma Linda, California, U.S.
• Mesa, Arizona (Phoenix), U.S.
• Miami, Florida, U.S.
• Myrtle Beach, South Carolina, U.S.
• Oakland, California, U.S.
• Orlando, Florida, U.S.
• San Antonio, Texas, U.S.
• San Diego, California, U.S.
• San Francisco, California, U.S.
• Sydney, Australia.

H.O.G. Fly & Ride reservations must be made through the Harley Owners Group® office in Milwaukee at least three weeks in advance of the pick-up date. No reservation is confirmed until a deposit is received. The number of vehicles is limited, so make your reservations early. You must have a valid motorcycle operator's licence at the time of reservation.

Please visit www.harley-davidson.co.uk or call 001 4143 434 876 for more details.

Since 1 January 2010, Harley-Davidson Insurance Services (HDIS) has been working in partnership with Carole Nash Insurance Consultants who are the new insurance provider for HDIS customers in the UK and Ireland.

Before your 2010 renewal is due, you will receive notification from the previous insurance provider of the change to your insurance. In the event of a complaint, enquiry or claim on an existing policy that has not been renewed in 2010 please call 0870 241 1674 immediately.

In conjunction with the change of provider, there are enhancements to the benefits package, details of which you will receive when you insure with HDIS.

To enquire about a new insurance policy or renewing an old one, please call 0800 458 4811 (UK) or 1800 818 787 (Republic of Ireland).

The Harley-Davidson® Rider's Edge® Academy offers numerous courses for new riders. If you know someone who is looking to obtain their motorcycle licence, or someone who wants to get back to biking after a long break, here's how the training school can help...

New rider and refresher programmes

New rider course (6/7 days)
The Rider's Edge new rider course is especially designed for people who have never ridden before or who already have some basic motorcycling experience. The concise six or seven-day programme is designed to take the non-rider or novice from the absolute beginning right through to part one and part two tests.

The course covers everything from Compulsory Basic Training (CBT) through to taking the test on a Harley-Davidson motorcycle.

We begin the course with the CBT. This is a legal requirement that we all have to complete before we can ride on the road. It covers some of the basic manoeuvres and helps in the early stages to build that all important confidence. This also sets out the foundation stones for the rest of the course.

As your confidence grows, your experienced Rider's Edge instructor will help you develop the skills required to complete some of the more complex manoeuvres. These all important skills will not only ensure that you are fully equipped and ready for the tests taken at the end of the course, but will give you the confidence to ride any Harley-Davidson motorcycle in the range and be fully prepared to ride on the open road.

The programme is designed to help riders develop all-round competence and confidence.

Refresher course - Back to biking (3 days)
If you already have a motorcycle licence but it's been a while since you've ridden, then the three-day Back to Biking course is just for you. It can be very daunting coming back into biking, being faced with much larger and a great deal faster and more powerful motorcycles.

We know that the skills are in there somewhere and at Rider's Edge we have a dedicated bunch of instructors who know how to work with your own unique learning curve, knowing the importance of slowly building your confidence as your hidden skills once again begin to develop.

It won't be long before the distant memories of those long ago feelings come back to the fore. Along the way we not only rekindle these dormant skills but also, with the help of your Riders Edge instructor, develop the more advanced skills to give you the tools and confidence to deal with the modern motorcycle in today's surroundings.

For more information about either of these two courses or any other of the courses the Rider's Edge® Academy has to offer, please visit www.ridersedge.co.uk or call 0871 641 2207.

Next month we will look at corporate days and bespoke programmes.

Award-winning dealerships
Two Harley-Davidson® dealerships have been presented with the infamous Bar & Shield Award, which recognises overall business performance among the manufacturer's dealer network.

Preston Harley-Davidson won the award for the north of the country, while Shaw Harley-Davidson in Sussex, walked away with the southern trophy.

Please visit www.preston-harleydavidson.co.uk and www.shawharley-davidson.co.uk for more information.

A good read
If you're looking for a new paperback to get stuck into, look no further than great new read, The Harley Reader.

The Harley Reader is a collection of the biggest and best writings, old and new, on Harley-Davidson and its unique mystique by writers and personalities that are part of the legend. Punctuated with classic images-from vintage motorcycling photos to racing, these are the stories that have helped define the Harley-Davidson® lifestyle. With sidebars on biker movies, biker literature, and much more, this book chronicles The Motor Company's long ride into modern-day legend, and is bound to appeal to readers of any age.

The Harley Reader is available in selected Harley-Davidson dealerships, including Stratford, Gloucestershire, Dublin, Warr's, Newmarket, Newcastle and Preston.

If you're looking for a new challenge in 2010, why not consider embarking on a touring ride? If you don't want to venture onto the continent, you don't have to go far to discover the best of what the UK has to offer, and all of our Authorised Tours™ take advantage of the best riding roads. Get ready to be inspired with two of our upcoming touring rides...

Dragon's Edge Tour (21-24 May 2010)

This tour encompasses riding the wonderful Welsh countryside on quiet, scenic roads, highlighted by a day at Rider's Edge Academy®, to refresh your motorcycling skills. There will also be an opportunity for your pillion to try riding from the front! In addition, various pick-up points make it easy to join this tour from different parts of the UK.

Day 1: Meet at appropriate pick-up point for the ride to Wales. We'll leave the M5 motorway, passing through Hereford then on towards Builth Wells. Check in to our comfortable hotel, where you can have a swim in the pool or a massage in the spa, while you anticipate the special riding days we have in store for you. (Max 327 miles)

Day 2: After breakfast, we're off to Rider's Edge for an exciting day! Whether you're relatively new to biking, or have been riding for years, there's always something valuable to be gained from the experts here. Practical tuition will include slow riding techniques, emergency braking and group riding procedures. After lunch, we'll take a guided ride around some of the best riding roads in the area, putting all our newly learned skills into practice. (Approx 50 miles)

Day 3: Today's ride will take us through the beautiful Welsh valleys and scenic mountain roads of Snowdonia National Park, arriving back at our hotel in plenty of time to enjoy the facilities and relax over a delicious three-course evening meal. (Approx 165 miles)

Day 4: Enjoy your final Welsh breakfast of this tour, as we're making our way back home today.

Price starts from £479 per person and includes three nights dinner, bed and breakfast, one full-day tuition and riding experience at Rider's Edge and a buffet lunch.

Emerald Isle & Bikefest (3-7 June 2010)

Join our guided tour through Ireland, to the beautiful town of Killarney for Irish Bike Fest 2010. Come along for the craic, the friendly atmosphere, and some of the most beautiful biking roads the Emerald Isle has to offer.

Day 1: We meet at Holyhead ferry terminal for our crossing to Dun Laoghaire. We'll have our tour briefing over a coffee or two while we sail, then disembark for a coast-to-coast ride to Galway, where our city centre hotel is perfectly situated to explore the many lively bars and restaurants this vibrant town has to offer. Whether it's live music you're looking for, fine dining or just a plate of traditional Irish stew, you'll find the very best here in Galway. (Approx 144 miles)

Day 2: Leaving Galway and heading south towards Killarney, we'll be following the scenic coastal route to Kilrush, where we catch the ferry across the Shannon to Tarbert, through Tralee and on to our home for the next two nights, Killarney. (Approx 145 miles)

Day 3: Free day to enjoy the Bike Fest. There'll be lots to do here, including live entertainment, Harley-Davidson® demo rides, custom bike show, trade stands - or just chill out and soak up the atmosphere. If you prefer, why not join us for a ride-out around the beautiful Ring of Kerry, or ride the spectacular Dingle Peninsular? Maybe you'd be blessed with the ‘gift of the gab' if you kissed the Blarney Stone! All are within comfortable riding distances of Killarney, a lovely town worth exploring in its own right.

Day 4: We're on the road again today and heading back towards the east coast, passing through Marlow, Kilkenny and Carlow, to our overnight stay in a traditional family-run hotel in the heart of the Wicklow Mountains National Park. Meet the locals in the typically-Irish pub, and hear their craic about the Leprechauns, which can sometimes be seen after closing time! (Approx 195 miles)

Day 5: After breakfast, we'll have a leisurely ride down through the mountains back to Dun Laoghaire, for the ferry homeward. Once back in Holyhead, we'll say our goodbyes and wish you a safe journey home. (Approx 27 miles)

Prices to be confirmed, but will include four nights bed and breakfast, two evening meals, all ferry fares and tour guide.

In each issue of the e-Zine, we'll be focusing on a tour or two-wheel expedition to whet your appetite. For more information about Harley-Davidson Authorised Tours in 2010, please contact Rider Services (www.members.hog.com) or call 00800 11112223.

Harley-Davidson® motorcycles are never far from the eyes of the media. This month, the stunning Harley-Davidson® Dark Custom Cross Bones™ motorcycle has been in the glossy magazines...

A Lott of fun with a Harley®
Nineteen-year-old singer Pixie Lott burst into the UK music charts in 2009 with her debut single Mama Do, and immediately won herself an army of fans. Pixie (real name Victoria) is now well-renowned as a style icon, and regularly features in female fashion and men's magazines.

In one of her latest interviews for Sunday Mirror supplement Celebs on Sunday, Pixie is photographed alongside a Dark Custom Cross Bones. The motorcycle was selected for the shoot because of its wide range of Harley-Davidson® Genuine Parts and Accessories® and darker paint scheme - perfect for the rock chick look Pixie was after.

To see more of Pixie revving it up, please visit The Daily Mirror

Award-winner
The Dark Custom Cross Bones also won a prestigious award this month, courtesy of men's monthly magazine, GQ. The motorcycle beat stiff competition to win "Best Retro Ride" in the publication's 2010 Car Awards, which also featured a Ferrari 458 Italia (Best Supercar).

Check out the March issue of GQ to find out more.

Freestyle motocrosser Seth Enslow will attempt to make history and break the existing record of 157 feet for a successful long distance jump aboard a Harley-Davidson® motorcycle. The world record was first benchmarked by Evel Knievel in 1975 and recently set by Bubba Blackwell in 1999.

Enslow will attempt the jump aboard a modified Harley-Davidson XR1200® motorcycle in Sydney, Australia, on Monday, 1 March at 10.30pm GMT. The jump will be broadcast live from Australia across the globe via www.harleyworldrecordjump.com and post-event video will be shown on Harley-Davidson's YouTube channel and to Harley's half-million Facebook fans.

"To many, Evel Knievel was the original extreme athlete - long before there were extreme sports," said Mark-Hans Richer, Harley-Davidson Senior VP and Chief Marketing Officer. "This latest generation of riders still revere Knievel - even as they attempt to smash his records."

Viewers can log onto www.harleyworldrecordjump.com to see Enslow's jump streamed live. Or check out www.youtube.com/harleydavidson or www.facebook.com/harley-davidson for the post-event video.

This year's biggest Harley-Davidson UK-supported events

Last month, Harley-Davidson launched its brand new factory-custom motorcycle, the Forty-Eight™. The Sportster-inspired bike is ideal for Harley-Davidson enthusiasts who like the idea of riding a custom motorcycle, but don't have the time to spend on customisation...

Riding low and featuring the classic 7.95 litre "peanut" fuel tank, the Forty-Eight backs up its bulldog appearance with the performance of its blacked and polished rubber-mounted Evolution™ 1200 cc V-Twin engine. The low solo seat, under-bar mounted mirrors, clean rear fender and fat balloon tyres emphasise the Forty Eight's focus on chiselled customisation.

It certainly looks the part, but, what do you think of it?

Last month, more than 400 e-Zine readers registered their vote for their favourite Harley-Davidson® motorcycle. However, the Road King® proved itself to be a true King, with nearly 25% of the total votes!

We're interested to hear your feedback and welcome any comments you may have on the new-look Harley-Davidson UK E-zine. Simply complete the form below*.

*Please note that we cannot respond to individual enquiries.

For brochure requests, customer support and H.O.G. enquiries please click here.