Welcome to the July issue of the Harley-Davidson e-Zine. This is always an exciting month for us with the launch of our new bikes and Model-Year 11 is no different. We have the new Sportster® SuperLow™, the returning Softail® Deluxe and Electra Glide® Classic and four 2011 CVOs. We also have engine upgrades on the Touring range and ABS as standard on most Softail machines. Click here for an overview of the new motorcycles and upgrades that will be available. New colours add an interesting dynamic to some of the existing motorcycles, including a White Hot Denim introduced on the XR1200X™ and VRCSCF V-Rod Muscle™ and Cool Blue Pearl for the XL1200N Nighster® and the FXDF Dyna® Fat Bob® to highlight just a few. If you're looking to try any Harley-Davidson® motorcycle out for size, the online booking engine is available now and all year round on the Harley-Davidson website. Simply choose your road, and the Harley® that's right for you. And don’t forget your Harley-Daivdson MotorClothes® to look good both on and off the road. However, you may need to be quick! Our new range of fashionwear – which will be exclusively available in Harley-Davidson dealers from August – got the thumbs up from a host of young celebrities this month at the famous T in the Park festival. Click here to find out more. For the more safety conscious, the new MotorClothes® Illumination range of products have been developed – bringing both high visibility and safety together in a package. With ‘360° Enhanced Visibility’ – the latest generation of reflectivity from 3M™ Scotchlite™ – you can be five times more visible than in regular riding gear. This is exclusive to Harley-Davidson MotorClothes® in the motorsports industry and we’ve made the most of it, designing a complete outfit for both men and women in a range of stylish jackets, gloves and trousers. Visit your nearest authorised Harley-Davidson dealer for more information. See you on the road,   Lewes-based Shaw Harley-Davidson® is welcoming legendary custom bike builder Roland Sands to the UK next month with a party in his honour at The Honey in Brighton on 5th August. Trend-setting Sands will be the guest of honour at the event, which will be hosted by Harley-Davidson enthusiast and former boy band member Matt Willis. In addition to a live Q&A session with Sands, the event will have a focus on Harley-Davidson® fashion wear, music from a live band and a racing area showcasing the XR1200™ racing motorcycle that former AMA Champion Sands will race at Brands Hatch on 6-8 August in the one-make production-based Henderson Harley-Davidson XR1200™ Trophy. Tickets to the event are on sale for just £10 per person and can be bought from Shaw Harley-Davidson®, Holmes Hill, Lewes, East Sussex BN8 6JA. Tickets include entry to the event which runs from 6pm to 10pm, champagne and canapés and a free after party. A number of celebrities, who have a passion for the Harley-Davidson® brand, are also expected to attend. “The interest in this event has been amazing and we’re expecting up to 400 people to turn out on the night,” says Harley-Davidson® Dealer Principal Steve Willis. “Harley-Davidson® is a really cool brand and Roland Sands’ being part of the evening, makes this a can’t miss event for any Harley or custom bike enthusiast. “The live music and planned activity on the night will create a fantastic atmosphere at the Honey. We’re already the biggest importer of Roland Sands parts for our Shaw Custom Shop and we think this will really put us and Brighton on the map as leaders in customised motorcycles.” For further information, visit www.shawharley-davidson.co.uk